Major Moments in Fashion History

As we celebrate our 40th year anniversary, we reflect back on our journey and what this milestone means for us. As a brand that was born from independent women taking to the workforce, we have continued to reflect the progressive lives and values of the women who wear us. We recently sat down with some of our amazing team members over the years both past and present to take a look back at some iconic moments in fashion.

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Celebrating Women

At David Lawrence, International Women’s Day is one of our favourite times of the year because it’s the perfect occasion to celebrate the women who lead our business. This year, we #PressForProgress and shine light on five exceptional women who challenge stereotypes, influence the beliefs and actions of others and forge a positive visibility of women.

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TOP TIPS ON HOW TO SHOP SMARTER

We all have few items in the back of our wardrobe that we’ve never worn. They were impulse buys, or a snap sale decision. They’re clothes that we have nothing to wear with – or clothes that just don’t suit us. In fact, one in three* Aussie women have more than five items of clothing that they’ve never worn in their wardrobe right now.

While it’s great to hear that so many people have a passion for fashion, no-one likes to think of all those poor clothes going unloved. Clothes should make you feel comfortable in yourself – but there’s often a balance between celebrating your own style and getting carried away by trends. The shortcut to achieving the perfect wardrobe is…. Shop smarter.

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