David Lawrence has always reflected the times and the women who wear it. Since the brand’s creation in 1978, it has been synonymous with luxury, modernity and female empowerment. This year we celebrated 40 years of being at the forefront of fashion and as we celebrate achieving this milestone, we look back at our rich history and remind ourselves of the journey we took to get here. Revisiting the David Lawrence story is impossible without revisiting the brand’s founder, David Bardas’ own. Our General Manager, Tina van Zyl, along with a few members from the David Lawrence team, enjoyed a celebratory luncheon with David and his daughter Belinda at Melbourne’s exclusive Bachas Restaurant. They discussed the brand’s humble origins, the setbacks, the seemingly endless frustrations and the euphoric triumphs that are part of the brand’s history.
In celebration of our Victoria Garcia collection, we have teamed up with incredibly talented accessories designer Viktoria Novak to bring you a luxurious embellished Headpiece. Viktoria devoted hours to creating this piece especially for us for our 40th Birthday, hand sewing the Swarovski crystals, and weaving her delicate magic through the piece. These materials are so rare that it cannot be replicated, making it an incredibly special piece.
We spent a day with Viktoria to discuss her inspirations as a designer and her work creating our exclusive David Lawrence crown.
In celebration of our 40th year anniversary, we have designed an exclusive collection in collaboration with talented Australian textile artist Victoria Garcia. A refined Victorian botanical world, delicately interconnected, David Lawrence x Victoria Garcia explores an elegant and untamed wilderness, flowing with life. Detailed floral illustrations and quality, timeless pieces, the collection encourages eyes to linger for those subtle details.
40 years ago, on the iconic Collins St strip in Melbourne, David Lawrence was born. Emerging at a time when women’s responsibilities and identities were rapidly evolving, we were the first Australian label to offer luxurious, investment pieces for the working woman.
From an emblem of patriotism, to the shoulders of Hollywood stars and now the staple piece of your winter wardrobe, we explore how the trench coat became an icon of fashion.
At David Lawrence, International Women’s Day is one of our favourite times of the year because it’s the perfect occasion to celebrate the women who lead our business. This year, we #PressForProgress and shine light on five exceptional women who challenge stereotypes, influence the beliefs and actions of others and forge a positive visibility of women.
The David Lawrence Autumn-Winter 2018 collection has officially landed. With the careful thinking, deliberate setting and attention to detail that went into the campaign, we are sharing here the behind the scenes that brought our Autumn Winter vision to life.