As we celebrate our 40th year anniversary, we reflect back on our journey and what this milestone means for us. As a brand that was born from independent women taking to the workforce, we have continued to reflect the progressive lives and values of the women who wear us. We recently sat down with some of our amazing team members over the years both past and present to take a look back at some iconic moments in fashion.
40 years ago, on the iconic Collins St strip in Melbourne, David Lawrence was born. Emerging at a time when women’s responsibilities and identities were rapidly evolving, we were the first Australian label to offer luxurious, investment pieces for the working woman.
From an emblem of patriotism, to the shoulders of Hollywood stars and now the staple piece of your winter wardrobe, we explore how the trench coat became an icon of fashion.
At David Lawrence, International Women’s Day is one of our favourite times of the year because it’s the perfect occasion to celebrate the women who lead our business. This year, we #PressForProgress and shine light on five exceptional women who challenge stereotypes, influence the beliefs and actions of others and forge a positive visibility of women.
The David Lawrence Autumn-Winter 2018 collection has officially landed. With the careful thinking, deliberate setting and attention to detail that went into the campaign, we are sharing here the behind the scenes that brought our Autumn Winter vision to life.
We know you’re busy, and you need clothes that are comfortable, easy to wear and versatile. So we want to introduce you to our most wanted pant – Sophia.
It’s that time of year again – the sun is starting to burst through the clouds and there’s a buzz in the air. Spring Racing Carnival is well underway, and we’re here to help you plan your race day outfit – so you can look stylish, while following the right dress code with ease.
We all have few items in the back of our wardrobe that we’ve never worn. They were impulse buys, or a snap sale decision. They’re clothes that we have nothing to wear with – or clothes that just don’t suit us. In fact, one in three* Aussie women have more than five items of clothing that they’ve never worn in their wardrobe right now.
While it’s great to hear that so many people have a passion for fashion, no-one likes to think of all those poor clothes going unloved. Clothes should make you feel comfortable in yourself – but there’s often a balance between celebrating your own style and getting carried away by trends. The shortcut to achieving the perfect wardrobe is…. Shop smarter.