A-Z of the New Collection

S/S 2017 is here, and we couldn’t be happier to share it with you. Discover our A-Z of the new collection and learn what went in to creating each piece for you.

A is for… At Last
New arrivals are here, and we couldn’t be more excited.

B is for… Just Because
A new dress. A silk shirt. A tailored suit. Our S/S 2017 collection is filled with beautiful clothes to add to your wardrobe, just because.

C is for… Classics
Luxe shirts, figure-flattering dresses, and perfectly tailored pants. They’re those signature styles you’ll reach for time and time again.

D is for… Details
This season, expect beautiful embroideries, delicate silks and feminine florals. We’ve crafted a range of perfectly tailored silhouettes for you to love for years to come.

E is for… Effortless
No matter what the occasion, our S/S 2017 range features classic styles you can throw on and go. No-fuss, easy elegance.

Embroidered Dress – Shop now >

F is for… Fit
This season we’ve continued to carefully tailor each design inside and out. By using the same in-house fit model for nearly 10 years, we’re able to deliver the consistent fit you love.

G is for… Gorgeous
Because that’s how you’ll feel in our new range.

H is for… Hand-Designed
Our talented team of designers create all our David Lawrence collections in-house at our Sydney HQ.

I is for… Iconic
An Australian icon since 1968, we’ve been designing for the Australian woman for nearly 40 years.

J is for… Joy
The feeling we want you to feel every time you put on your favourite David Lawrence outfit… it’s the same feeling we had making it.

K is for… Knitwear
And dresses. And tops, pants, shirts, skirts, jackets – all the essential wardrobe items you’ll find in our new collection.

Wildflower Pants/Jacket – Available late September

L is for… Luxe
Because you want something special and high quality, we’ve designed our S/S 2017 collection to be full of luxurious elements – like silk, embroidery and lace.

M is for… Modern
It’s about the new classics – the items on high rotation in our wardrobes, updated for the modern woman and the modern lifestyle.

N is for… New
New styles, new prints, new fabrics. Arriving every week.

O is for… The One
That dress made of lace you just have to have. The skirt with embroidery you can’t stop thinking about. The shirt in the perfect shade of blush you’ve been looking for. Our S/S 2017 collection is full of items you’ll love.

P is for… Prints
Because it wouldn’t be Spring without feminine floral prints.

Cut Out Floral Dress – Available October

Q is for… Quality
In S/S 2017 we’re continuing to source the highest quality fabrics – our favorites include silk, lace and cotton. With comfort in mind, we choose fabrics that are designed to last.

R is for… Racing
Whether you’re flocking to the field or attending a spring racing event at the office, we have you covered with our elegant occasion wear.

S is for… Silhouette
Because creating shapes to suit you is important to us. We focus on designs and silhouettes that will flatter your body, and every body.

T is for… Timeless
Our S/S 2017 collection is full of premium pieces for you to wear now and love forever.

U is for… unique
We know you’re one of a kind. That’s why we spend our days developing our clothing to perfection. The perfect fit, the perfect shade to suit you, the perfect print that can be worn for years to come.

Remi Silk Shirt – Sold out online, available in-store

V is for… Versatile
Can you wear this from desk to dinner? Can you dress this piece up and down? Can you wear this to a special occasion? We’ve taken the hard work out of getting dressed every day.

W is for… Work Wear
We spend a lot of time at work… so we want you to be comfortable and stylish. But work wear doesn’t have to be boring, so we’ve included delicate prints, fine silks and textured jacquards to our range.

X is for… X Marks the Spot
Your favourite wrap dress is back, updated with polka dots! We’ve reimagined the signature David Lawrence styles you’ve come to know and love.

Y is for… You
Because it’s all about you! We’ve kept your busy lifestyle in mind when designing our S/S 2017 collection – from work to weekends, casual to occasion.

Z is for… zest
Because that’s how we feel about our new collection, and we know you will too.

Shop New Arrivals >

Amal Dress – Shop now >

Lead Image – Floral Chiffon Top – Available October


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