As we celebrate our 40th year anniversary, we reflect back on our journey and what this milestone means for us. As a brand that was born from independent women taking to the workforce, we have continued to reflect the progressive lives and values of the women who wear us. We recently sat down with some of our amazing team members over the years both past and present to take a look back at some iconic moments in fashion.
40 years ago, on the iconic Collins St strip in Melbourne, David Lawrence was born. Emerging at a time when women’s responsibilities and identities were rapidly evolving, we were the first Australian label to offer luxurious, investment pieces for the working woman.