Heritage

David Lawrence was the first apparel brand specifically introduced to satisfy the changing needs of the Australian career woman.  An iconic label, it first appeared in 1978 and was distributed nationally through stores. Offering classic staples with an emphasis on suiting, David Lawrence quickly became the leading store of choice for the successful career woman.

The first store was established in Collins Street Melbourne and following unprecedented success in Australia, David Lawrence expanded into the New Zealand market in 2004. Today David Lawrence operates 101 stores – both stand alone and concession - across New Zealand and Australia.

David Lawrence understands that women want unmatched quality paired with defined style. Focusing on premium fabrications and simplicity in styling, David Lawrence aims to be the premium retailer to the working woman. As an established design-led brand David Lawrence has built its reputation on modern classic style at excellent prices. Offering quality staples and exciting highlight pieces that integrate into any wardrobe, we ensure effortless, timeless style that lasts season to season.

The David Lawrence woman is a sophisticated woman’s woman who knows her own sense of style; she wants versatile solutions for workwear and smart casual dressing that cater to her busy lifestyle. The customer service is tailored carefully to meet each individuals needs. 

The stores are elegant and contemporary with modern materials and muted interiors, aiming to create a relaxed environment whilst showcasing our collections.

Best known for its modern classics, encompassing product across multiple categories; David Lawrence allows for a complete wardrobe solutions shopping experience.